Nike Foundation Girl Effect

The Girl Effect: The powerful social and economic change brought about when girls have the opportunity to participate in their society.

Adolescent girls are uniquely capable of raising the standard of living in the developing world.  Girls are the most likely agents of change, but they are often invisible to their societies and to our media.  When everyone-girls, parents, teachers, executives, artists, hairdressers, forest rangers, rock starts, presidents, investors, advertisers, skateboarders, truckers, cowboys, organizations, chefs, teenagers-knows about The Girl Effect, then real change can happen.

The Girl Effect is rooted in the work of the Nike Foundation.  To learn more, visit www.thegirleffect.org.